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FASHION WEEK SNAPCHAT FILTER DESIGNER CODE
Anna Sui distributed the code on printed physical invitations and on its web site, social channels and e-mails. To our delight, the makeup at the Desigual Spring/Summer 2017 show brought the Snapchat makeup challenge to New York Fashion Week. The pack, which is available now via Snapcode, marks Snap’s first sticker partnership with a fashion brand. The social company also worked with Anna Sui on 20 runway-inspired stickers. The feature will offer different styles per fashion week across New York, Milan and Paris, with the first launching on Thursday worldwide. Kerry is the founder of The Fabricant, a fashion house that produces only digital and never physical clothing. A Snap spokeswoman described it as “Face Lenses” that allow users to try on the designer’s iconic eyewear. Whether it’s choosing a Snapchat filter for your Zoom meeting or deciding what to wear to the digital Met Gala, dressing our digital selves is an increasingly important part of everyday life. This time, the AR lens comes courtesy of Jeremy Scott. Virgil Abloh’s “fractured” Snapchat lens for Off-White’s spring show at Paris Fashion Week. Lenses are augmented reality overlays shown on top of a user’s face, as captured by a smartphone camera. Previously, the network’s fashion week-related projects brought Our Stories featuring Snaps from Gigi Hadid and Jordyn Woods, among others, as well as its first fashion lens with designer Virgil Abloh. Our Stories themes include the “Front Row (VIP)” roundup of celebrity attendees, “Meet the Models” profiles of runway models, “So Extra” coverage of the biggest must-see looks, and others spanning beauty trends, a NYFW survival guide and coverage of particular shows from the likes of Adam Selman, Jeremy Scott, Pyer Moss, Anna Sui, The Blonds, Flying Solo, VFiles, Prabal Gurung and others. In particular, Snap will cover Tommy Hilfiger’s first show at Milan Fashion Week, but the company is placing its biggest emphasis on New York.
Already underway with the men’s shows in New York, the content will cover NYFW, as well as London, Milan and Paris, with fashion week-themed filters planned for each city.
The content features Snaps from models, designers, show attendees and fashion enthusiasts to a public “Our Story” section that’s curated by the Snapchat team. Of particular interest for Snapchat is fashion, for which it’s creating 11 new Our Stories. They Are Wearing: Paris Couture Week Fall 2022